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    Optimal Exit Strategies for Maximizing Real Estate Investment Returns

    In real estate investment, the purchase of a property is only the gateway to investment. True success depends on an exit strategy that maximizes the return on the invested capital by selling the property at the appropriate time.

    While many investors tend to focus on income gains from rental income, it is essential to consider the overall profitability of a real estate investment, including capital gains from sales, in order to be successful. If the timing of the sale is incorrect, the profit from rental income that has been accumulated could be severely compromised.

    In this article, we will provide a detailed explanation of exit strategies for real estate investments based on our experience in numerous real estate transactions as INA & Associates, Inc. We will share our practical knowledge, from how to determine the right time to sell to specific points for success.

    What is a real estate investment exit strategy?

    An exit strategy for real estate investment refers to a planned strategy to recover the invested funds and lock in a profit by selling the investment property. Similar to selling at a profit in stock investment, selling at the right time in real estate investment greatly affects the investment results.

    In real estate investment, the purchase of a property is the "entry point" and the sale is the "exit point. At the point of purchase, which is the entry point, the investment decision is made based on a prediction of future profitability, but at the point of sale, which is the exit point, the actual market value and investment results are determined.

    The reasons why exit strategies are important are as follows

    Maximize income: Selling at the right time can maximize both rental income and profit from the sale. By selling at a time when market prices are rising, you can sell at a higher price than at the time of purchase and earn a large capital gain.

    Risk avoidance: By selling before the property value declines due to building deterioration or market conditions, losses can be minimized. In particular, profitability of older properties tends to deteriorate due to increased repair costs and higher vacancy rates.

    Ensure liquidity of funds: Real estate is an illiquid asset, but planned sales enable you to convert funds into cash, which can be diverted to new investment opportunities or secured for living expenses.

    Optimize taxation: By adjusting the period of ownership and timing of sale, tax benefits can be maximized, such as reduced transfer income tax and the use of profit-and-loss aggregation.

    Three Patterns of Exit Strategies for Real Estate Investment

    There are three main patterns of exit strategies for real estate investment that can be selected depending on the condition of the property and the market environment. Understanding the characteristics and advantages and disadvantages of each will help you choose the best method of sale.

    Selling as an income-producing property

    Selling as an income-producing property is a method of sale in which the property is passed on to the next investor while the rental operation is still ongoing. If there are tenants, the property is sold as an owner-occupied property.

    Properties suitable for this method of sale are those in good locations where stable rental income can be expected. Properties that are highly regarded for their accessibility within a 10-minute walk from a station, the availability of commercial and educational facilities in the surrounding area, and the safety of the area, can be expected to generate stable profitability in the future and are therefore highly valued as income-producing properties.

    The income capitalization method is mainly used to calculate the price when selling a property as an income-producing property. The property price is calculated by dividing the annual net income by the expected yield, using the following formula.

    Property Value = Annual Net Income / Expected Yield

    For example, if the annual net income is 6 million yen and the expected yield is 5%, the theoretical price of the property is 6 million yen ÷ 0.05 = 120 million yen.

    The key to success when selling a property as an income-producing property is to improve profitability before selling. It is important to maximize annual net income by strengthening tenant recruitment to reduce vacancy rates, setting appropriate rents, and updating facilities to make the property more attractive.

    Selling the property for personal residence

    Selling as a personal residence is a method of selling a property as a residence for the purchaser to live in on his/her own. In this case, livability and convenience are more important than profitability.

    Cases in which selling for personal residence is effective are when the current tenants wish to purchase the property or when the property has a family-friendly floor plan and a good living environment. Especially in the case of a purchase by a tenant, a smooth transaction can be expected since the tenant is familiar with the property's condition.

    The transaction case comparison method is mainly used to calculate the price of properties for self-occupancy. The appropriate price is calculated by referring to the contracted cases of similar properties in the neighborhood and adjusting for differences in location, age, floor plan, facilities, etc.

    When selling a property for personal residence, it is important to maximize the property's appeal from the resident's perspective. Cleanliness and cleaning of the rooms, minor repairs, and checking the operation of facilities can make a good impression on prospective buyers.

    Selling the property as cleared land

    Selling the property as cleared land is a method of selling the property as land only, with the building demolished and removed. This method is selected when the building is significantly dilapidated or when the value of the land exceeds the value with the building.

    Properties suitable for sale as cleared land include wooden buildings that are more than 40 years old, illegal buildings, and buildings with structural problems. In areas with a good location and high demand for land, it may be possible to sell the property at a higher price by demolishing the building and selling it as land for new construction.

    Demolition costs will be incurred when selling the land as cleared land. For wooden buildings, demolition costs range from 30,000 yen to 50,000 yen per tsubo, and for reinforced concrete buildings, demolition costs range from 50,000 yen to 80,000 yen per tsubo. This method is chosen when a profit can be expected even after demolition costs are deducted.

    When considering the sale of vacant land, negotiation of eviction in the case of tenants is also an important factor. Since eviction demands based on justifiable grounds and the payment of appropriate eviction fees are required, legal procedures must be carefully followed.

    The table below summarizes the characteristics of the three sale patterns.

    Sale Pattern Applicable Conditions Advantages Disadvantages Assumed period
    Sold as income-producing property Stable income・Good location High selling price, easy procedure Limited number of buyers 3-6 months
    Sold as own residence Suitability for residence and tenant's hope Wide range of buyers, early sale possible Only when vacant, price restrictions 2-4 months
    Sold as vacant land Aging building, high land value Maximize land value, expand buyers Demolition cost and eviction negotiation 6-12 months

    Optimal Exit Strategy for Each Property Type

    The best exit strategy for real estate investment depends on the type of property you own. Understanding the characteristics of each property and selecting the most appropriate sale method for each will maximize investment results.

    Exit Strategies for Single-Family Condominiums and Single-Family Apartments

    Single-unit condominiums and single-building apartments are an investment type in which you own both the land and the building, allowing you to choose from a relatively wide variety of exit strategies.

    When sold as income-producing properties, stable cash flow from multiple rental income is highly valued. Demand from institutional investors and real estate investment corporations can be expected, especially for properties that maintain an occupancy rate of 90% or more and are conveniently located within a 10-minute walk from a train station. The sale price is based on the income price, which is the annual net revenue divided by the expected yield, and generally trades at a yield of 4% to 6%.

    Sales of vacant land are considered for wooden apartments over 30 years old and reinforced concrete condominiums in need of major repairs. Demand for land acquisition by developers can be expected, especially in areas where there is room in the floor-area ratio and high potential for redevelopment. However, demolition costs for a single condominium often exceed 10 million yen, so careful income/expense calculations are required.

    Exit Strategies for Condominium Units and One-Room Condominiums

    Condominiums and studio condominiums are an investment type in which only the exclusive portion of the property is owned, and exit strategy options are limited, but each has its own characteristics.

    When selling as income-producing properties, location and management conditions have a significant impact on the price. Properties near train stations in central Tokyo and those located near universities and businesses are highly valued due to stable rental demand. The management of the management association and the condition of the repair reserve fund are also important evaluation factors.

    Selling for personal use is particularly effective for family-type condominiums, with 2LDK or more layouts, and properties with excellent child-rearing environments and commuting convenience can be expected to generate actual purchase demand. In this case, livability is more important than profitability, so the condition of the interior and the management of common areas will greatly affect the price.

    Exit Strategies for Detached Houses

    Detached houses offer the greatest variety of exit strategies, since both the land and the building are owned and used by a single family.

    For sale as income-producing properties, demand is expected as family rental housing; properties with three or more bedroom layouts and with parking are expected to generate stable, long-term rental income, and are therefore highly valued by investors.

    Selling for personal residence is the most common exit strategy for detached homes. Real demand for detached houses with land is strong and stable, especially from the child-rearing generation. It is possible to sell by taking advantage of the unique charms of detached houses, such as having a garden and a parking lot.

    Sale by vacant land will be considered for wooden houses built more than 40 years ago. If the building is deteriorating or the floor plan does not suit modern lifestyles, the property can be sold as a vacant lot for new construction.

    The table below summarizes the recommended exit strategy for each property type.

    Property Type First Choice Second Choice Third Choice Special note
    Condominium Sale of income property Sale of vacant land -Demolition costs are high Demolition costs are high
    Apartment building Sale of income-producing property Sale of vacant land -Depending on location Selected by location
    Condominiums Sale of income-producing property Sale for own residence -Condominiums Management situation is important
    Studio apartment Sale of income-producing property Sale for own residence -Location is decisive Location is decisive
    Detached Houses Sale for own residence Sale of income property Sale of vacant land The most options

    How to determine the right time to sell

    Determining the right time to sell is critical to the success of any real estate investment. It must be judged comprehensively from multiple perspectives, including market conditions, property conditions, and taxation factors.

    Market Trends

    Market trends in the real estate market are one of the most important factors in determining the timing of a sale. It is important to regularly check the real estate price index published by the Ministry of Land, Infrastructure, Transport and Tourism and the market trend data of the Real Estate Information Network to grasp the market trend.

    When real estate prices are in an upward trend, it is a good time to sell. In particular, during periods when interest rates remain low due to the monetary easing policy, the inflow of funds into real estate investment will increase and property prices can be expected to rise.

    On the other hand, during periods when interest rates are rising or economic conditions are expected to worsen, it is prudent to consider selling as early as possible. Rising interest rates will worsen the profitability of real estate investments and cause property prices to decline.

    Market trends by region are another important factor to consider. Since the market cycle differs between urban and rural areas, it is necessary to understand the characteristics of the area in which the property is located and analyze the market trends specific to that area.

    Building Age and Building Deterioration

    The age and deteriorated condition of a building are important factors that directly affect property values. Generally, the value of a building declines with age, but the rate of decline varies depending on the structure and location.

    In the case of wooden buildings, the decline in building value accelerates after 20 years of age, and the need for major repairs increases after 30 years of age. In the case of reinforced concrete buildings, 25 to 30 years of age is a milestone, requiring large-scale repairs to exterior walls and rooftop waterproofing.

    In order to objectively evaluate the deterioration of the building, it is effective to have a building diagnosis conducted by a specialized contractor. The condition of the structural framework, the degree of aging of facilities, and the repair history are comprehensively evaluated, and future repair costs are predicted.

    Selling the property at a time before major repairs are required is advantageous from an investment income perspective, as the burden of repair costs can be avoided. In particular, for condominiums that are underfunded for repairs, selling before the collection of a lump-sum payment can avoid additional burdens.

    Period of ownership and tax benefits

    The period of real estate ownership is an important factor in determining the timing of sale, as it significantly affects the tax burden at the time of sale.

    Tax rates on real estate transfer income are classified according to the period of ownership as follows

    Short-term transfer income (ownership period of 5 years or less): Income tax 30% + inhabitant tax 9% = 39% in total

    Long-term transfer income (ownership period of more than 5 years): 15% income tax + 5% inhabitant tax = 20% in total

    Since the tax rate is reduced by about half when the ownership period exceeds 5 years, selling after 5 years is advantageous for tax purposes. However, please note that the period of ownership is determined as of January 1 of the year of sale.

    In addition, tax incentives that can be applied when conditions are met, such as a special deduction for residential property (30 million yen deduction) and a special exception for the replacement of business assets, should also be considered.

    Timing of Dead-Crossing

    A dead cross is a situation in which depreciation is less than the principal repayment, and is an important decision indicator in real estate investment.

    Depreciation is recorded as an accounting expense, but since it does not involve an actual cash outlay, it is tax efficient. On the other hand, repayment of loan principal involves a cash outlay but is not an accounting expense.

    When the property is first purchased, the depreciation expense exceeds the principal repayment, thereby reducing the accounting profit while ensuring a cash flow. However, as time passes, depreciation decreases and a "dead-cross" situation occurs, where the amount of principal repayment exceeds the amount of depreciation.

    Once the dead-crossing is reached, the accounting profit increases and the tax burden becomes heavier, while the cash balance worsens. By selling at this time, one can avoid the increased tax burden and maintain investment efficiency.

    Interest Rate Trends and Purchase Demand

    Interest rate trends are an important factor in determining when to sell because they have a significant impact on the supply-demand balance in the real estate market.

    In a low interest rate environment, the financing cost of real estate investment loans decreases and investors are more willing to purchase. In addition, purchasing power for the purchase of a home for personal residence also increases due to lower mortgage rates.

    In a rising interest rate environment, the opposite occurs. Investment demand decreases due to deteriorating investment profitability, and actual demand also decreases due to rising mortgage rates. In such an environment, downward pressure on property prices increases.

    Although it is difficult to predict interest rate trends, it is important to closely monitor central bank monetary policy and economic indicators and consider selling as soon as possible if there are signs of rising interest rates.

    The table below summarizes the indicators for determining when to sell.

    Indicators of Judgment Recommended timing to sell Points to note Confirmation Method
    Market price When price is in an uptrend Consider regional differences Price index and contracted cases
    Age of building Before major repair Varies depending on the structure Building diagnosis and repair history
    Period of ownership After 5 years Based on January 1 Registry and sales contract
    Dead Cross Before and after reaching Individual calculation required Income and expenditure simulation
    Interest rate trend Before rise Difficult to predict Monetary policy and economic indicators

    5 Key Points for Successful Real Estate Investment Exit Strategies

    A successful exit strategy is achieved not only through actions taken at the time of sale, but also through consistent strategic thinking and proper property management from the time of property purchase. By implementing the following five points, the probability of a successful exit strategy can be greatly improved.

    1. Select properties with an exit strategy in mind from the time of purchase.

    Selecting a property with an exit strategy in mind is the foundation of a successful real estate investment. It is important to consider the possibility of future sale at the time of purchase and select a property with high liquidity.

    Location is the most important factor. Select a location with universal value, such as within a 10-minute walk from a train station, with access to multiple train lines, and with excellent commercial and educational facilities. Properties that meet these criteria will maintain a certain level of demand even if market conditions change.

    Property size and floor plan are also important considerations. While demand for studio apartments is limited to investors, demand for 2LDK or larger family type apartments can be expected from both investors and actual demand.

    Building construction and age also affect future sale potential. Reinforced concrete construction is attractive to prospective buyers because it has a longer service life than wooden construction and allows financial institutions to offer longer loan terms.

    Clarity of rights is also important. Leasehold and co-ownership properties have complex rights, which may cause restrictions when selling. It is important to select a property where ownership is clear and no third party rights are established.

    2. Setting an appropriate offer price

    Setting an appropriate offer price is an important factor that will greatly affect both the duration of the sale and the sale price. Incorrect pricing may result in a prolonged sale period or a significant price reduction.

    Market price research is the basis for pricing. We collect contracted examples of similar properties in the surrounding area and calculate an appropriate price by adjusting for differences in location, age, floor plan, facilities, etc. We use information from the Real Estate Information Network's Raines and real estate portal sites, and refer to contract examples from the last 3 to 6 months.

    It is also important to conduct an appraisal by multiple real estate companies. We will confirm the basis for each company's appraisal and compare their views on market trends and the characteristics of the property. If there is a large difference in assessed value, we will confirm the reason in detail and adopt the most rational basis for the price.

    The time frame for the sale will also affect the pricing strategy. If an early sale is desired, we may set the price slightly lower than the market price, and if time is available, we may set the price at or slightly higher than the market price and see how it goes.

    The timing and range of price revisions are also planned in advance. Generally, if there are few inquiries within a month or so after the property is put on the market, consider revising the price by 5% to 10%.

    3. Management and Maintenance to Maintain Property Value

    Ongoing property management and maintenance greatly affect the property value at the time of sale. Proper management minimizes property deterioration and creates a positive impression on potential buyers.

    Regular building inspections and preventive maintenance can prevent major repair costs. Cracks in exterior walls, deterioration of rooftop waterproofing, and malfunctions in water supply and drainage systems are detected early and properly addressed.

    Tenant management is also important for maintaining property value. Securing quality tenants and maintaining a stable long-term rental relationship enhances the profitability of the property. In addition, proper use of the rooms by the tenants will reduce the deterioration of the property.

    Cleaning and maintaining the aesthetics of common areas determines the first impression of the property. Regular cleaning of entrances, hallways, and stairways, as well as updating lighting fixtures and information signs, will maintain the property's attractiveness.

    Updating and upgrading facilities is also effective. Replacing outdated water heaters and air conditioners, installing Internet facilities, and updating security systems will improve the competitiveness of the property.

    4. Assessments by Multiple Real Estate Agencies and Comparisons

    Assessments by multiple real estate companies are essential for ascertaining the appropriate sale price and selecting the best selling partner. It is important to understand the expertise and areas of specialization of each company and select the most suitable company.

    Major real estate companies can be expected to conduct a wide range of sales activities utilizing their extensive customer databases and nationwide networks. In particular, they can approach institutional investors and wealthy customers for high-value properties and investment properties.

    Community-based real estate companies are familiar with local market trends and have local customer networks. Sales strategies that take advantage of regional characteristics and detailed responses can be expected.

    Real estate companies specializing in investment properties have a deep understanding of investors' needs and focus on profitability in their sales activities. They are also skilled in preparing materials for investors, such as yield calculations and investment simulations.

    We check in detail the basis for each company's appraisal, and evaluate the accuracy of market analysis and the appropriateness of sales strategies. It is important to select the company with the most reliable basis and strategy, rather than simply selecting the company that offers the highest appraisal value.

    5. Determining the timing of sale and understanding market trends

    Continuously monitoring market trends andidentifying the optimal time to sell is key to a successful exit strategy. Since the market is constantly changing, regular information gathering and analysis is necessary.

    Monitoring economic indicators is fundamental to understanding market trends: macroeconomic indicators such as GDP growth rates, employment statistics, and consumer price indexes provide information on overall economic trends. The Bank of Japan's monetary policy and the government's real estate-related policies are also important sources of information.

    Real estate market-specific indicators are also important. We analyze real estate market trends in detail using the Ministry of Land, Infrastructure, Transport and Tourism's real estate price index, Real Estate Information Network's contract statistics, and market reports from private research organizations.

    We also identify market trends by region. Since national trends and region-specific trends may differ, we focus on market trends in the area where the property is located.

    Seasonal factors will also be considered. Generally, real estate transactions are more active from January to March, when demand for relocation due to transfers or schooling increases. By timing your sales activities to coincide with this period, you will be able to approach a larger number of potential buyers.

    The table below summarizes the action plan for a successful exit strategy.

    Success Points Time of implementation Specific actions Expected Effects
    Property Selection At the time of purchase Confirmation of location, structure, and rights Improvement of future sale potential
    Set the value of the property. When preparing to sell Market research, multiple assessments, strategy development Early sale at a fair price
    Management and Maintenance During ownership Periodic inspections, preventive maintenance, aesthetic maintenance Maintenance and improvement of property value
    Selection of contractors When preparing to sell Comparison of multiple companies and evaluation of their expertise Securing the best sales partner
    Determination of timing Ongoing Monitor market trends and determine timing Selecting the optimal time to sell

    Risks and countermeasures to be aware of in exit strategies

    Real estate investment exit strategies involve a variety of risks. Understanding these risks in advance and taking appropriate countermeasures can avoid unexpected losses and maximize investment results.

    Risk of selling at a lower price than expected

    There is a risk that a decline in market prices orproperty-specific problems may force you to sell your property at a significantly lower price than you had anticipated.

    To mitigate this risk, it is important to make prudent investment decisions at the time of purchase. Avoid purchasing a property at a price that is relatively high relative to the surrounding market price and ensure a margin of safety for future price declines.

    In addition, regular market price checks will help you determine the appropriate timing for selling the property. If there are signs of a price decline, consider selling the property as soon as possible to minimize losses.

    Opportunity Losses due to Delayed Sale Timing

    There is a risk of missing the optimal time to sell due to prolonged sales activities. Changes in market conditions or rising interest rates may cause a gradual decline in the sale price.

    To avoid this risk, start preparing for the sale early and allow sufficient time. A period of three to six months is usually required from the time the decision to sell is made to the actual completion of the sale.

    We also utilize multiple sales channels to approach a wide range of potential buyers. We will attempt to find a buyer at an early stage by posting on real estate portal sites, introducing the property at investor seminars, and utilizing inter-dealer networks.

    Tax Considerations

    There is a risk of unexpected tax burdens in the calculation of transfer income tax and the application of various special exceptions.

    Transfer income tax is levied on the transfer income, which is the sale price minus acquisition costs and transfer expenses. If the acquisition cost is unknown, 5% of the sale price is applied as the estimated acquisition cost, which may be significantly less than the actual acquisition cost.

    To avoid this risk, properly keep the sales contract and receipts at the time of purchase so that the acquisition costs can be accurately calculated. In addition, since improvement costs and capital investment costs can also be added to the acquisition cost, the related documents should also be kept.

    The conditions for application of various special exceptions will also be confirmed in advance. Special exemptions such as the 30 million yen special deduction for residential property and the special exemption for the replacement of business assets can significantly reduce the tax burden if the conditions are met.

    The following table summarizes major risks and countermeasures.

    Risk Item Cause of Occurrence Countermeasures Timing of implementation
    Price decline Deterioration of market environment/property deterioration Securing safety margin/periodic appraisal At purchase and during ownership
    Delayed sale Lack of demand/pricing error Early Preparation / Use of Multiple Channels When preparing to sell
    Increased tax burden Failure to apply special exception, unknown acquisition cost Document storage, expert consultation At the time of purchase and at the time of sale
    Repair cost Building deterioration, equipment failure Preventive maintenance and repair reserve During ownership

    Conclusion

    Exit strategies in real estate investment are extremely important factors that determine investment results. An appropriate exit strategy will maximize both income gains from rental income andcapital gains from the sale of the property, enabling you to achieve your investment goals.

    The following factors are particularly important to a successful exit strategy

    Strategic thinking from the time of purchase provides the foundation for selecting properties with consideration of future sale potential. Select properties with high liquidity by comprehensively evaluating location, building structure, rights, and other factors.

    It is important to maintain and enhance property value through ongoing property management and maintenance. Regular inspections, preventive maintenance, and upkeep of aesthetics can enhance the property's valuation at the time of sale.

    Continuous monitoring of market trends and determining the appropriate timing of sale will help ensure that the property is sold at the optimal terms and conditions. Comprehensive analysis of economic indicators, real estate market data, and regional trends will enable us to make strategic decisions.

    Tax optimization is another important factor. We minimize tax burdens and maximize net proceeds by adjusting ownership periods and utilizing various special exceptions.

    While a long-term perspective is important in real estate investment, a clear exit strategy will ensure more reliable investment results. Flexibly responding to changes in the market environment and determining profits at the appropriate time are the conditions for a successful real estate investor.

    INA&Associates Inc. provides comprehensive support for your real estate investment from purchase to sale. Please feel free to contact us if you would like to discuss exit strategies or to have us appraise your property. Our experienced personnel will provide you with the best solution to achieve your investment goals.

    Frequently Asked Questions

    Q1. When should I start thinking about an exit strategy for real estate investment?

    A1. An exit strategy should be considered from the stage of considering the purchase of a property. It is important to evaluate the possibility of future sales at the time of purchase and select a property with high liquidity. The impact of location, building structure, floor plan, etc. on future sales should be considered in advance, and investment decisions should be made with an exit strategy in mind.

    Q2. When is the best time to sell?

    A2. The best timing for sale is determined based on a comprehensive assessment of market rates, property conditions, and taxation factors. Generally, it is advantageous to sell before real estate prices are in an upward trend, before major repairs become necessary, and after an ownership period of more than five years. Timing before reaching a dead cross is also an important criterion.

    Q3. What should I pay attention to when selling a property as an income-producing property?

    A3. When selling a property as an income-producing property, it is important to improve the profitability of the property before selling it, because the profitability of the property directly affects the price. We maximize annual net income by improving the vacancy rate, setting appropriate rent, and improving the property's attractiveness. In addition, the key to success is to organize tenant information and income/expense records and provide transparent information to prospective buyers.

    Q4. What is a dead cross?

    A4. A dead cross is a situation where depreciation is less than the principal amount of the loan. In this situation, the cash balance deteriorates while accounting profits increase and the tax burden becomes heavier. By selling the property at the time the dead-crossing is reached, you can avoid an increase in the tax burden and maintain investment efficiency.

    Q5. How much tax will be charged on the sale?

    A5. Taxes at the time of sale are levied on transfer income. A tax rate of 39% (30% income tax + 9% inhabitant tax) is applied to short-term transfer income for an ownership period of 5 years or less, and 20% (15% income tax + 5% inhabitant tax) to long-term transfer income for an ownership period of over 5 years. However, there are some special provisions that can be applied when conditions are met, such as the 30 million yen special exemption for residential property.

    Daisuke Inazawa

    Daisuke Inazawa

    Representative Director of INA&Associates Inc. Based in Osaka, Tokyo, and Kanagawa, he is engaged in real estate sales, leasing, and management. He provides services based on his extensive experience in the real estate industry. Based on the philosophy that “human resources are a company's most important asset,” he places great importance on human resource development. He continues to take on the challenge of creating sustainable corporate value.